Brand Intelligence for the AI Age.
Win the only game that matters: customer choice.
Every brand, lives, dies, and competes for one thing: being chosen. And every brand fights the same invisible enemy: irrelevance.
Consumers evolve. Competitors reinvent. Culture moves faster than boardrooms. Brands don’t fail because the world changes — they fail because they drift out of sync: with culture, with consumers, and with the market they compete in.
Original Minds® is a brand intelligence company that help brands become the most relevant choice within their space — translating constant signals of change into clarity, strategy, and systemic action, so your brand stays in sync, in demand, and impossible to ignore.
We help brands become the most relevant choice in their category.
Irrelevance kills brands. Relevance grows them.
The Relevance Gap™ is the measurable distance between what the world values, what competitors offer, and what your brand delivers and represents.
When that gap widens, growth stalls.
When it closes, you become the most relevant choice — the brand people naturally gravitate toward.
Original Minds® measures, interprets, and helps you close that gap using AI-powered intelligence and human strategic foresight.
Signal + Sense + Strategy + System
An always-on system designed to keep your brand in sync.
We track the shifts shaping your world, make sense of what they mean, translate them into strategic direction, and help you express your brand through the five brand dimensions—product, service, environments, communication, and people.
Signal — Always-on macro, micro, cultural, consumer, customer, competitive, and category intelligence.
Sense — Insight and interpretation through your specific Brand + Market + Customer lenses.
Strategy — Clear direction across brand, innovation, marketing, and experience. Make smarter choices every week of the year.
System — BrandOS™ workflows, guidelines, and AI tools to express your brand across the Five Brand Dimensions™ at both speed and scale.
Get a free Brand Relevance Snapshot.
Let us show you how five forces are shaping your brand right now.
We connect your brand, strategy, and audience as the lens for interpreting the changing world.
In a world where change moves faster than strategy decks, Original Minds® gives brands a live advantage — a complete brand intelligence system that helps you see, think, and act ahead of the market. And unlike conventional trend and research providers, we interpret the world through your specific brand and customer lens.
Our platform combines AI-powered signal detection with human strategic interpretation to turn cultural noise into clarity — and clarity into competitive action. The system outputs intelligence and actionable insights, opportunities, plays, and content on five levels.
Let's Build Your AI-Powered Brand Playbook and Brand Operating System.
We combine custom brand intelligence, strategy, and an operating guideline for executing your brand across The Five Brand Dimensions™. We deliver a detailed execution playbook - 50-100 page deep dive into the forces shaping your brand today and tomorrow. We'll plug it into AI tools and you'll not only save money, you will churn out on-brand ideas, content, marketing campaigns, content, product and service ideas at speed and scale.
The Relevance Audit™
The most successful brands and businesses are the most relevant ones. But how do you know what makes you relevant? How do you stay relevant?
The Relevance Audit™ measures how relevant your brand is by looking at consumer and customer buying criteria, market, category, and competitive dynamics, culture, and your current branding, innovation and marketing.
The result is your Relevance Gap™ – the measurable distance between where you are, and your true relevance postential.
Intelligence Platform
Your always-on portal to trends, insights, and foresight across industries, categories, consumers, disciplines, topics, and regions.
Daily updates of market signals, competitor watch, macro and micro trends. Browse and find inspiration, actionable insights, and ideas.
Daily Signal Feed
Your always-on portal to trends, insights, and foresight across industries, categories, consumers, disciplines, topics, and regions.
Daily updates of market signals, competitor watch, macro and micro trends. Browse and find inspiration, actionable insights, and ideas.
The Brand Pulse™
Your monthly relevance radar. A tactical intelligence report that filters the world’s noise through your specific category, competitors, and consumers.
We search, filter, and synthesize the world, including cultural signals, your specific industry and category, competitors and consumers/customers through your brand’s unique lens.
We give you insights and ideas that you can implement immediately to stay the most relevant choice in your space.
The Intelligence Brief™
Move from reaction to direction with clarity and alignment.
Every quarter, or more frequently if you prefer, we provide a strategic foresight brief for brand leadership, strategy, innovation, and marketing.
The report connects short-term patterns to long-term growth opportunities, macro trends, and brand-specific opportunities — designed for decision-makers who want foresight, not hindsight.
BrandOS™
The ultimate level for those seeking scale and speed, we connect AI-powered GPT’s and agents to right market signals, interpreted through your unique brand strategy, enabling you to supercharge your strategic and creative output.
With the right setup, we deliver innovation opportunities, marketing content, copywriting, campaign ideas, and almost anything you want to do the heavy-lifting of your brand team.
We’d love to demonstrate what the Original Minds Intelligence System is capable of, how we mix machines and humans to give you ongoing intelligence, insights, and ideas specifically for your brand. ´
Got Questions?